A tribute to a grandfather's watch, reborn as the finest thing you'll set down on the green. Nick Anderson — a caddie at clubs like Whisper Rock and The Madison Club — on why a ball marker forged from genuine Swiss watch components is both an edge in your hand and a reminder that time is on your side.

The first energy drink built specifically for golfers has officially launched. How two brothers — a Northern California firefighter and a Southern California entrepreneur — spotted a gap nobody had filled and built Ace Energy around clean caffeine, adaptogens, and a villain named the Bogey Man.

A single feathery ball once cost more than the clubs that struck it. Today a full set with an AI-engineered titanium driver waits at Dick's for $299. Five centuries of obsession, and the only thing that never changed was the game itself.